By now, we (people without their heads up their reverse end) all know the deal with hemp. It’s one of the planet’s wonder crops. But for political trade reasons, hemp has been the victim of a smear campaign for decades. IPATH has never been one to shy away from who they are as a skate shoe brand. They are very Irie/Jahfari/Rasta & make no apologies for it. They embrace the hemp plant and what it can do for everyday life. Oh, here’s a tidbit for you: tell your mom to google hemp when she tells you there is no way she is buying her child “weed sneakers”.









