Element wants you to know it’s ok to skateboard in boardshorts. Usually a clowned upon offense, they have a new video showing someone doing a back tail slide in a pool wearing a pair of Ready Aim Stripe trunks. I think there are far too many rules about what you can and can’t do and what makes you look like a kook. I say, if you’re having a good time, you should wear a speedo.

Oakley, the leader in optical sports glasses, just dropped the Bruce Irons signature shade. If you want to surf like Bruce, you must first look like Bruce. Get these glasses and you are one step into the transformation.

Sweep the leg Johnny. I always thought Johnny was a total douche cookie in Karate Kid. I mean … he was a total dick. Now, you can be a total dick just like him. Grab yourself one of Jack’s Surfboards sweatshirts and start intimidating anyone even remotely looking like Ralph Macchio.

Superhero hoodies, no way! Pretend to be your favorite hero around the house or at the local watering hole. Mental note: Never tell a member of the opposite sex your spider sense is tingling. Chances are, you just have to pee.

Tyler Bledsoe’s new shoe from Etnies just dropped. It’s a nice mid top so you have all important support and at least some ankle protection against the dreaded shark bite a stray skateboard can dish out.

DC Skateboarding’s new casual-looking Teak model is handsome enough to wear to a wedding, yet savage enough to catch a frontside flip clean.

If you’re at the beach this summer with a plain old towel, you’re totally lame. Get yourself a Summer Teeth towel and up your beach game. Did I just rhyme some shit?

The Nixon Genie is pretty magical. Simple in design, with a bold face and easy to work controls, but complex enough to make people look twice at your wrist.

Heel Bruise has been dropping pretty sweet threads lately. Most recently, they’ve jumped into the sock market. Offerings are actually geared to help eliminate the dreaded heel bruise associated with landing flat on your heel from great heights.

Nike’s new SB Janoskis have a stylish wood grain look. A subtle touch to an already clean skate shoe.